Facial recognition ad tech flunks the creepiness test, but someone will make it work
Billboards are a pretty inefficient way of advertising to people, if you think about it.
You plaster pictures of your product on a big poster by the side of the road and...
No Christmas for crypto
If you’ve invested in cryptocurrency, checking your portfolio over the last few weeks won’t bring any seasonal joy. With few exceptions most currencies are down with bitcoin currently hovering around $46...
5 ways Amazon Astro is better than a real butler (and 5 ways it’s...
Say what you like about Amazon (and we have), it’s certainly a company that’s full of surprises.
On Tuesday, the company announced Astro the robot assistant would be rolling into select American...
NZ’s mobile data is the third most expensive in the world (sort of)
New Zealand's mobile data is the third most expensive in the world. This is according to data from a Tefficient study that analysed mobile data usage and costs from 44 developed...
Ron’s Gone Wrong can’t decide whether big tech is a problem or solution
This is going to be a slightly different column than usual, as it focuses entirely on one movie — and a kid’s one at that. That’s not because I’ve run out...
AR-gh: Why nobody should welcome back AR glasses
It wouldn’t be Christmas without tedious reruns, would it? And this week, it seems the rerun in question is “wouldn’t it be great if we all looked like cyborgs with transparent...
Here’s why “Live Text” is Apple’s best feature from WWDC 2021
Up until now Apple hasn’t been quite as adept at dealing with text in images as Google or Samsung. I open my Google Photos app when I want to find, say,...
Norton 360’s ‘Game Optimizer’ actually looks useful
NortonLifeLock unveils Game Optimizer (called GO) as a new feature in the Norton 360 for Gamers pack. This feature helps clear power-hungry applications running in the background to free up computing...
Spatial Audio now available on Android… but does anyone care?
Android users that subscribe to Apple Music (rare breeds) can now experience spatial audio too.
The format - powered by Dolby Atmos - was touted as “the next generation of sound” when...
Microsoft’s $100bn purchase of Activision looks like crazy money
This week, it was revealed that Microsoft plans to spend just over NZ$100 billion on buying Activision Blizzard — a company that’s been more newsworthy for its alleged unsavoury work culture...