Facial recognition ad tech flunks the creepiness test, but someone will make it work
Billboards are a pretty inefficient way of advertising to people, if you think about it.
You plaster pictures of your product on a big poster by the side of the road and...
AR-gh: Why nobody should welcome back AR glasses
It wouldn’t be Christmas without tedious reruns, would it? And this week, it seems the rerun in question is “wouldn’t it be great if we all looked like cyborgs with transparent...
NZ’s mobile data is the third most expensive in the world (sort of)
New Zealand's mobile data is the third most expensive in the world. This is according to data from a Tefficient study that analysed mobile data usage and costs from 44 developed...
Now Meta wants to teach our news organisations to “develop better business models”
After a decade of Facebook and Google hammering news organisations globally by effectively taking over the mobile advertising space while using its news content on its platform for little recompense, the...
AWS comes to NZ – is it really good news?
Maybe it was Covid-fatigue or that strange emotion Kiwis seem to get when Big Tech deigns to notice us - but the announcement last week that Amazon Web Services was going...
What’s with all the weird tech collaborations in 2021?
It’s nearly Christmas Party season, which makes it that magical time of year when, under the influence of alcohol and an excess of holiday spirit, people will end up shacking up...
The iPhone 13 may be a dull update, but boring will prove to be...
So, another iPhone event is over. The iPhone 13 has been officially unveiled and it’s hard to get too excited about anything contained within the 78-minute presentation from Cook & Co....
Microsoft’s $100bn purchase of Activision looks like crazy money
This week, it was revealed that Microsoft plans to spend just over NZ$100 billion on buying Activision Blizzard — a company that’s been more newsworthy for its alleged unsavoury work culture...
Tragedy bring out the worst of Twitter (or: you say it best when you...
I don’t know how much — if at all — the story registered in New Zealand, but last week in Britain, a member of parliament was murdered. Sir David Amess was...
Google forcing security on people is the right choice, even if it seems like...
Last week, only noticed by the kinds of people that read the company’s Keyword blog posts for fun, Google revealed something pretty incredible.
Since last year, the company has been automatically...